Business Directory

After 20 years in the fitness industry and nearly a decade building gyms across Southern California’s cities, beaches, and mountains, Pharos Athletic Club is bringing their signature approach to Palm Springs!

Pharos is a fitness collective designed for those who want it all—without compromise. Named after the world’s first lighthouse, Pharos exists to inspire action and foster community for every type of athlete:

• The High Achiever pushing their limits

• The Curious Beginner ready to (re)start with a clear roadmap

• The “In It for Life”-er committed to long-term strength and vitality

Their new Palm Springs location offers:

• Over 27,000 sq. ft. of space to train, relax, connect, and refuel

• A curated selection of cardio, strength, and functional training equipment featuring Arsenal, Watson, Rogue, and Technogym

• Purpose-driven programming and classes centered around body mechanics, strength, and conditioning

• Open gym access from 5:00 AM to 9:00 PM

• Contrast Therapy featuring an Ice Bath and Sauna for recovery

• Two indoor pickleball courts

• Fuel, an in-house coffee shop and shake bar